New logo for Downtown Great Falls

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What’s in a logo? A lot, in many cases – logos serve as an instant visual for a brand, concept, or a product, and many communities have a logo, including Great Falls. For instance, here the “official” logo that appears on the City of Great Falls website:

City of Great Falls logo

City of Great Falls logo

It’s pretty cool – it has images of farming/ranching, the falls, a Russell skull, and Lewis & Clark.

And the entity known as Downtown Great Falls also has a logo; it was designed via a city-wide competition and unveiled in 2010, revised in 2012, and is now updated to strengthen its visual appeal and to convey a more memorable brand identity with incorporation of tourism’s branding, according to the Destination Downtown Great Falls page on Facebook this week.

Here is the current Downtown Great Falls logo; it highlights the two towers (Milwaukee station and Energy West building) and the Civic Center.

Downtown Great Falls logo

Downtown Great Falls logo

The link in the recent FB post says:

The Downtown Great Falls office, comprised of the Downtown Great Falls Association (DGFA) and the Great Falls Business Improvement District (BID), is unveiling a revision to the Downtown logo. While the Downtown Logo represents the Downtown Brand, we are now incorporating the Tourism Alliance’s branding, as well.  The logo is similar to what the Tourism Alliance, the Great Falls Development Authority and the Chamber of Commerce are now utilizing.  Using this branding provides a cohesive message as it helps to promote Downtown Great Falls, as well as our City, as a whole. In addition to revealing our updated Downtown Logo, we’d like to invite the community to join us on Thursday, April 18 from 4pm to 6pm for an open house, celebrating one year in our new Downtown office at 318 Central Avenue.

Can’t wait to see the new logo!



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