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Had to get some pre-Thanksgiving groceries today, and included on the list was cheddar cheese. Normally I just grab my “regular” cheese, but today I saw this delightful – whimsical – wonderful packaging:


Absolutely wonderful. And did you catch the MMMMM? The cow is telling us that it is delicious cheese! THE COW IS TELLING US!


Yes, it really is that simple to convince me to buy one brand instead of another.


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