The Reveal

I’ll admit — a bit disappointed that the “What’s Shakin’?” billboards turned out to be ads for a new church in Great Falls. Was hoping for a new restaurant or something a bit more exciting.

BUT! It was very cool of Bruce (the pastor) and Jeff (the billboard guy) to invite me (exclusively!) to the unveiling of the secret this morning — super nice guys, and they did a great job creating buzz with their marketing campaign.

Church billboard in Great Falls

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