More billboards. Radio ads. TV ads. Updates on the website. Obviously, someone (Banik?) is going to a lot of trouble to get our attention, and it’s working. Lots of us are talking about it and trying to figure out the “WeMakeContact” mystery. As I told my buddy Todd via e-mail today, the site visits here to GreaterFalls.com are through the roof the last few days with people searching for clues…in fact, I probably couldn’t have come up with a better promotional campaign for GreaterFalls! But the mystery remains: what is it all about? What will be unveiled on January 15? One theory is that the marketing campaign is on behalf of Chili’s. Unfortunately, I don’t think that’s it, for several reasons.
First, Chili’s doesn’t need any advertising in our small community, and especially not on this scale. It’s a nationally-known name-brand, and in Great Falls, word spreads quickly – everyone has known for months that Chili’s is coming. Second, AFAIK, Chili’s has never used cryptic advertising – UFO sightings and coded messages. Their ad campaigns all revolve around the food, the fun, and the chili pepper. Third, the advertised date is January 15, and there is no way that Chili’s will be ready to open next Tuesday. If you’ve driven by, it’s pretty clear that the grand opening is at least several weeks away, perhaps even a couple months.
So where does that leave us? With a few clues: fake UFOs, invasion, January 15, making contact. Like the tree said to the lumberjack: I’m stumped!